Attraction Marketing Lesson 12 - Tell The World

When you operate an internet business, you dont just tell
the people online. You have to tell the world. Wellyou
have to broadcast your presence in as many ways as
possible. Do you have a small marketing budgeterno
marketing budget? Well thats okay because you can let the
world know every chance you get that you have a business, a
great product and a desire to give people value in exchange
for letting go of some of their money. Toby Keith sings a
humorous song named I Wanna Talk About Me. The chorus
goes like this: I wanna talk about me Wanna talk about I
Wanna talk about number one Oh my me my What I think, what
I like, what I know, what I want, what I see I like talking
about you you-you-you, usually, but occasionally I wanna
talk about me-- I wanna talk about me 

If youre like most people, you are raised to be humble and
told to not talk about yourself. Well throw those lessons
out the window when you are internet marketing. Now is not
the time to be humble. Of course, you want to talk about
you but in a professional, energetic and upbeat manner.

How do you broadcast your presence? Earlier we talked about
some ways to turn you into an expert. But here are some
more ways to use Law of Attraction marketing when you are
operating on a shoestring budget.

 Add a signature and message about your business to every
email, document, comment and anything else you send

 Try posting regular messages on the newsgroup site
www.usenet.com

 Join forums and share regularly

 Create a blog and leave comments on other peoples blogs

 Join chat rooms and start chatting about yourself, show
your expertise on a subject or mention your business and
products

 Submit your website to multiple search engines like
Google, Yahoo and Bing

 Market your website with offline activities (i.e. attend
seminars, hand out business cards, post fliers where
appropriate and so on)

The point really is that you can do a lot with little if
you have the right attitude. That is exactly what the Law
of Attraction marketing strategy involves. You will never
drive traffic to your site if you just sit and wait for a
miracle. Being focused on success means being determined,
coming up with ideas for successful marketing, and then
acting on those ideas. 


Think 'AND' Instead of 'OR'

If you can make money selling products or services, thats
great. But if you can get more than one income stream
flowing, thats even better. We talked about how marketing,
public relations and customer service are all rolled into
one package now. Well you can form that package so that you
generate income in multiple ways. The goal is to get you
thinking in terms of making money in several ways as
opposed to the traditional make-a-sale-one-at-a-time
approach. One income stream is so old hat you wouldnt
believe it. And yet that is how many people tend to
approach internet marketing. 

Its called or thinking. It goes like this: I will sell
auction items on eBay or I will start a web and sell
products or I will promote an e-book on a blog or You get
the idea. Now here is how attraction marketing works: I
will start a website and start a blog that is linked to my
website and open an EBay store that links to my website
also and join an affiliate program and create a joint
venture. If you want to succeed and earn more money than
you thought possible, it is important to leverage the
internet income producing tools. Dont be an or marketer.
Be an and marketer! Attract as many people as possible in
as many ways as possible. Thats how you take advantage of
the full power of the internet.

There is a book named Results and it looks at various
organizations and their cultures. The book was written by
Gary L. Neilson and Bruce A. Pasternack (Crown Business,
2005). The purpose of the book is to identify the
personality and characteristics of various businesses. They
are described as:

 Passive-aggressive  nothing ever changes

 Fits-and-Starts  going in multiple directions

 Outgrown  doesnt accept change easily

 Overmanaged  double checks so often that real work isnt
done

 Just-in-Time  always in a hurry and never prepared

 Military Precision  difficulty handling change

 Resilient flexible and forward looking

As an internet business owner, you are faced with choosing
the attitude and approach you will take to insure success.
Much of the success of any organization lies in its ability
to be resilient. If you start a business and tell yourself
from the start that it will probably failthen it probably
will.

If you are an internet marketer and go off on tangents
every time new technology is introduced, and dont finish
what you started or abandon efforts too early, then you
will probably fail.

On the other hand, if you dont learn to adapt to the
technology that can benefit your business and to changing
market preferences, then you will probably fail.

You can over manage your business to death; never set any
goals; or refuse to adapt to the internet markets. You will
probably fail.

So much of succeeding is dependent on attraction marketing.
Success begins in the mind. The book The Resilient
Organization is a business management book. It was not
written as a Law of Attraction marketing book. So it is
amazing that the description of the resilient organization
starts with lines that could have been taken out of Think
and Grow Rich.

Resilient companies benchmark themselves  not against
others in their industry, but against the theoretical
limits of the human imagination. They take the view that
anything that can be conceived can be done. (p. 213)

Resilient companies do not follow fashion. They do not
succumb to the latest business fads, nor do they court the
fancy of Wall Street. By the same token, resilient
companies do not accept the status quo as an article of
faith simply because thats the way its always been
done. They chart a strategic course based on their best
instincts and information, and they stay the course as long
as their own market intelligence validates it. (p. 219)

Resilient organizations do not ignore squeaky wheels; they
listen and learn. Resilient organizations act on complaints
and end up making positive changes to the organization that
accrue to the benefit of everyone, not just the original
complainer. (p. 230)


As you can see from these passages, the Law of Attraction
pervades even business management books though the termis
not used. A resilient business takes ideas formed in the
mind and really believes they can become reality. Using
their instincts, successful business owners meet market
challenges with a positive attitude. And complaints from
even customers are seen as opportunities to improve
customer service rather than getting defensive. In fact, a
business that responds quickly and fully to customer
service complaints has a chance to become a hero in the
eyes of its customers.

So the Law of Attraction marketing says you must be
resilient, customer focused and positive. These three
qualities will carry you to success. 



To Your Success,
YOUR NAME

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